Expertise

SEO & AEO

With more than 27 years of SEO experience, I combine traditional organic visibility with AEO: becoming visible and citable in generative search and answer engines.

SEO as a product system

Strong SEO does not come from isolated texts or a keyword list. It requires a clear website structure, technical quality, content that answers real questions and pages that help visitors take the next step.

I have developed thousands of local websites and dozens of tools. This means I view SEO not only as a marketing channel, but also as a scalable system of data, templates, internal links, quality control and conversion.

Becoming visible in AI answers

AEO is about understandable, trustworthy and well-structured information that AI systems can find, interpret and cite. This requires strong entities, clear definitions, comprehensive coverage, source quality and consistent information about the brand and its products.

Monitoring and targeted prompt sets reveal where a brand is or is not mentioned, which sources are used and where competitors are stronger.

From reach to results

Traffic only becomes valuable when visitors understand what you offer and why your solution fits. That is why I combine SEO and AEO with decision aids, landing pages, e-commerce, CRO and measurable commercial objectives.

A challenge suited to SEO & AEO?

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