01
Scheduling software
Robaws Planner
Automated technician scheduling with routes, fixed time windows, working hours, drag-and-drop and route validation.
View project AI Product Builder
I conceive and build digital products that solve complex problems.
From strategy and AI solutions to software, SEO and product development. I combine technology, data and creativity to create measurable impact.
Expertise
Built with strategy. Powered by technology. Focused on results.
30+
Tools and products built
27+
Years of SEO experience
7.500+
Local websites developed
€6M
Annual acquisition generated
“Michel understands not only technology, but above all the problem behind the question.” — Client in the installation industry
Digital product studio
From a difficult business problem to a product people actually use.
Strategy
We first clarify the problem, the user and the commercial objective.
Product architecture
I translate the idea into a feasible structure with clear processes, data and technology.
Build & test
From prototype to working solution, using short iterations and testing in real-world situations.
Growth & implementation
The solution is embedded in the organisation and improved further based on results.
Selected projects
AI, business software, data and online growth in one portfolio.
01 · Planningsoftware
Robaws Planner
Automated technician scheduling with routes, fixed time windows, working hours, drag-and-drop and route validation.
View project
02 · Voorraad & logistiek
Robaws Inventory & Depot App
Inventory management with QR scanning, user roles, history, real-time synchronisation and notifications.
View project
03 · AI & software
Software Builder
A universal framework that builds complete Windows and Mac applications from a prompt.
View project
04 · EdTech & AI
AI School Coaching Software
Learning app with OCR, photo upload, hints, explanations, practice tests, assessment and progress by school subject.
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05 · Data & rapportage
Municipal Dashboard
Dashboard for assignments, performance, KPIs, contract information and reporting to municipalities.
View project
06 · AI visibility & AEO
LLM Tracker / AI Visibility Platform
SaaS platform that measures how companies and brands appear in ChatGPT, Gemini, Claude, Perplexity, Grok and other AI systems.
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07 · SEO tooling
PAA Scraper
A tool that collects and exports Google People Also Ask questions and follow-up questions.
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08 · Tender intelligence
Tender QA
Reviews tender texts for completeness, evidence, SMART commitments and alignment with evaluation criteria.
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09 · Machine learning
KAI Crypto Trader
ML ensemble with TradingView integration for generating and evaluating trading signals.
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10 · Growth automation
AI/SEO Growth Engine
Service for local and healthcare companies with landing pages, SEO/AEO, content, leads and automated follow-up.
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11 · Health & lifestyle software
Fitness Platform
Software for fitness, training and nutrition, including meals, preparation and a shopping list.
View project An idea or challenge?
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